A representação do negro no regime escravocrata brasileiro em texto multimodal

Abstract

This work is situated in the Critical Discourse Analysis with the theme argumentative strategies used in the representation of the black in the Brazilian slave regime in multimodal text, aiming to: examine, in the multimodal composition, forms of dissemination of the ideology, established by the power, through a cover of History in Focus magazine. Research is justified because in postmodernity there is a privilege of multimodal texts, which require critical studies focused on discursive interactions. This paper presents partial results of a broader research on the social roles, in language, of slaves and their masters from Casa-Grande & Senzala. The theoretical guiding principles of the research are: 1. Critical Discourse Analysis with sociocognitive (van DIJK: 1997); Social (FAIRCLOUGH, 2001 & THOMPSON, 2011) and 2. Critical Discourse Analysis with a socio-semiotic perspective (Kess and van Leeuwen, 2001). The material analyzed was collected from one of the covers of this magazine, having as its base text a canvas by the artist Jean-Baptiste Debret, entitled "O dinner". The results obtained so far indicate that: 1. Blacks are represented as "things" and in this condition are inserted in the route of injustice and treated from social inequality; 2. The images and colors complement the verbal in the multimodal composition of the black representation and its social role; 3. The representation of the Negro in Debret's image, entitled Dinner, is a relation of exploration and subservience becoming evident, through the composition of verbal and visual, his social role in that period shows social inequality. Keywords: Semiotics; Slavery; Society